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Daily Dashboard | UK CMA’s role in Privacy Sandbox ‘changes the dynamic’ Related reading: Notes from the IAPP, September 17, 2021

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Digiday reports on the U.K. Competition and Markets Authority’s involvement in Google’s Privacy Sandbox initiative. The CMA, which assessed competitive implications of Privacy Sandbox proposals, will also monitor development and implementation and decide whether to accept Google’s commitments to not impose new ad techniques on the industry. 51Degrees CEO and co-founder James Rosewell said the CMA “has power over Google” and its involvement “changes the dynamic of Google’s engagement with the rest of the industry.”
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