TRUSTe has announced that the beta program for its Data Privacy Management (DPM) Platform, a privacy compliance solution where businesses can manage privacy initiatives from a single dashboard, has commenced at capacity. With international brands from a variety of industries confirmed to participate, TRUSTe said this signals an increased focus on privacy at many organizations, citing as well the IAPP's Benchmarking Privacy Management and Investments of the Fortune 1000, which has indicated privacy spending is expected to approach $3 billion in 2015, with 38 percent of respondents predicting an increase in budget of an average of 34 percent.

The DPM Platform beta period closing at full capacity shows "there is a real need in the market for a comprehensive and intuitive privacy management system,” TRUSTe CEO Chris Babel said in a statement, explaining, “Privacy professionals have struggled to keep pace with the evolving privacy and regulatory landscape and are looking for solutions to reduce these risks and protect their brands. TRUSTe’s DPM Platform provides an easy way to manage these complex privacy initiatives across multiple business units from a single interface.”

The beta will feature the TRUSTe Assessment Manager, providing automated capabilities to assess and manage privacy risks, which is just one module of the platform.

“We’re thrilled to see widespread enthusiasm from leading global organizations across multiple industries including healthcare, news and consumer packaged goods,” Babel said, adding TRUSTe plans to develop the DPM with customer feedback and offer it to other organizations later this year.