The rise in ad-blocking technology and its increased adoption by consumers has flooded the headlines of late, bringing up debates around what this will ultimately mean for the Internet. However, ad-blocking technology can also block cookie notices, something required by EU law. “It now appears that some ad blockers, acting under a banner of privacy, are achieving exactly the opposite by removing consumer visibility into the tracking that’s taking place and consumers’ ability to choose which cookies and trackers they want to accept,” writes TRUSTe Global Communications Director Eleanor Treharne-Jones, CIPP/E. In this post for Privacy Perspectives, Treharne-Jones discusses the privacy implications of this rising trend. She’ll also moderate “House Invaders: What Does Your Smart TV Really Know About You?” at 1:15 p.m. today.
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