Passed by a legislature intent on providing Californian consumers with “an effective way to control their personal information,” the California Consumer Privacy Act of 2018 aims to ensure various individual rights. The CCPA provides consumers with the right to erasure, ability to object to the sale of their personal information, and "right to opt out" and "right to opt in," all of which come with significant operational impacts. In this fourth installment in a five-part series for The Privacy Advisor, IAPP Westin Fellow Müge Fazlioglu, CIPP/E, CIPP/US, outlines what the CCPA requires and what your organization must do to respond.
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