- In an effort to phase out its use of cookies, advertising platform Xandr will enable "agnostic interoperability" for identifiers, MediaPost reports.
- MediaPost also reports LiveIntent's nonID platform will integrate with MediaMath Source to help publishers send targeted ads without using cookies.
Editor's note: IAPP Staff Writer Joe Duball reported for The Privacy Advisor on Google's decision not to pursue a cross-site tracking alternative as it abandons third-party cookies.
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