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Daily Dashboard | The latest on the shift away from cookies Related reading: Notes from the IAPP, April 9, 2021

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  • In an effort to phase out its use of cookies, advertising platform Xandr will enable "agnostic interoperability" for identifiers, MediaPost reports.
  • MediaPost also reports LiveIntent's nonID platform will integrate with MediaMath Source to help publishers send targeted ads without using cookies.

Editor's note: IAPP Staff Writer Joe Duball reported for The Privacy Advisor on Google's decision not to pursue a cross-site tracking alternative as it abandons third-party cookies. 

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