- Stirista CEO Ajay Gupta said the data marketing solutions provider’s OMNA Identity Graph supports advertising targeting as third-party cookies are phased out, MediaPost's Data & Programmatic Insider reports. “We wanted a dataset built largely of first- and second-party data that we could trust, rather than relying on third-party data we’re not sure of the quality,” he said.
- In an op-ed for Ad Age, Madwell Co-Founder and Chief Compliance Officer Chris Sojka writes that while he understands the reasoning behind calls to ban “surveillance advertising,” an outright ban “is to dismiss the fact that it is a better way to provide consumers with useful information.” Instead, he calls for “practical regulation” and outlines five steps to take.
Editor's note: IAPP Staff Writer Joe Duball explored the state of advertising technology privacy in the wake of Apple's and Google's changes.
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