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The Privacy Advisor | The IAPP Europe Data Protection Intensive: A Roundup Related reading: CASL lessons learned from the CompuFinder case

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Not surprisingly, the topic of great import at the IAPP’s Data Protection Intensive in London recently was the General Data Protection Regulation: what it will look like, what it won’t look like and how it will impact business as usual. But it wasn't the only topic of discussion. From Ireland’s Dara Murphy’s keynote on avoiding EU protectionism to Ben Hammersley’s entertaining talk on how privacy pros can knock over the toughest barriers to effective data protection to a couldn’t-be-missed session on data interoperability, we round up the conference’s highlights below.

How To Prepare for the GDPR? Spring Cleaning

While acknowledging it might be a little early in the game to start any kind of meaningful pragmatic planning, panelists spanning various sectors used their session during the IAPP Europe Data Protection Intensive’s first day to give privacy pros some practical tips on “How To Implement the Data Protection Regulation in Practice,” taking educated guesses on how certain portions of the regulation will come to reality.

Five Questions for Your Marketing Department
As part of a larger presentation at the IAPP Europe Data Protection Intensive, a particular slide caught the attention of attendees. The panel’s focus was on “Transparency in Marketing,” but in many ways, it all seemed to boil down to a couple of basic questions: Is what your marketing department is doing transparent to the privacy team? Is what your marketing department is doing transparent to your customers?

Ireland’s Murphy: Growth Won’t Come From EU Protectionism
Irish Minister for European Affairs and Data Protection Dara Murphy used his keynote address at the Data Protection Intensive to emphasize and acknowledge the important role data protection now plays and will increasingly play in Europe. Growth certainly isn’t going to come from European protectionism, and the effort shouldn’t be put toward treating American companies like they’re “bad” companies, he said.

The EU Reg Is Coming; What Will It Look Like?
While the final form of the General Data Protection Regulation remains somewhat a mystery, one thing’s for sure: It is coming. Such was the message of a keynote panel at the Data Protection Intensive. The panelists focused on peering into their crystal balls and giving attendees insight on what they ought to be preparing for.

Ignite a New Way of Speaking About Privacy
Speaking at the Data Protection Intensive, Ben Hammersley discussed the proliferation of new technologies. Sure, the privacy and data protection implications are huge, but so are the barriers to solving them. And this, of course, puts privacy professionals in positions of great import.

Is There a Future for Data-Transfer Interoperability?
The hour was late: Past 5 p.m. on the last day of a conference that saw attendees passionately talking shop for what seemed like 48 hours straight. Yet the conversation continued at the Data Protection Intensive. Hands remained raised for questions. Global CPOs sat forward in their seats and whispered commentary amongst themselves. In front of them, Dutch DPA Jacob Kohnstamm, Sidley Austin Partner and former U.S. Commerce Department General Counsel Cam Kerry and Unilever CPO Steven Wright were simply discussing a topic too important to abandon: Will we ever see a global marketplace with data-transfer interoperability?

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