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Daily Dashboard | The Future of Retail Tracking and Allegations About Uber’s Location Privacy Related reading: Notes from the IAPP Editorial Director, Aug. 7, 2020

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The Washington Post reports on the rise of iBeacon technology in retail stores, specifically at Macy’s. The retail chain will add 4,000 iBeacon devices to its almost 800 stores nationwide in the next few weeks. Macy.com President Kent Anderson said, “The customer who gets more engaged in more of the channels that Macy’s has to offer gives us more wallet share.” MediaPost reports on iBeacons also being placed at various Marriott locations. Meanwhile, Venture Capitalist Peter Sims alleges his location was tracked by Uber during a Chicago event. “After learning this,” he wrote, “I expressed my outrage … that the company would use my information and identity to promote its services without my permission.” (Registration may be required to access this story.) Editor’s Note: The Privacy Advisor recently featured the report, “Should You Be Scared of Deploying In-Store Analytics?”
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