According to a survey from Creative Artist Agency’s Intelligence Group, 11 percent of 14- to 18-year olds share “a lot about themselves online,” a seven-percent drop from the previous year and 16 percent less than respondents aged 25 to 34, reports Buzz Feed. “Younger and younger consumers are aware of the value of their privacy,” said Jamie Gutfreund, chief strategy officer of the group, and teens are more aware that information linked to their online identity sticks with them, leading to a rise in platforms that provide more privacy or anonymity. Gutfreund warns that this trend may mean the next generation of consumers will have a lower tolerance for data collection, the report states.
Full Story