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Daily Dashboard | Tech company releases consent management platform Related reading: A view from Brussels: EDPS sends signal on data transfers 

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With companies ramping up for the forthcoming EU General Data Protection Regulation and eventual implementation of the proposed EU ePrivacy Regulation, Evidon has released a new consent-management platform, AdExchanger reports. The platform allows companies to apply a tag that gives consumers the ability to provide opt-in consent, see the data collected, and modify what is being tracked, the report states. Evidon CEO Scott Meyer said, "We've had ad tech companies come to us and say, 'How do we get consent if we don't even know which websites we're on?' and publishers that come to us and say, 'How do we get consent if we don't even know who's on our website?' And, of course, there's the question of how you get consent without destroying the user experience." Editor's Note: The IAPP Privacy Tech Vendor Report tracks vendors in this emerging space.
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