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The Australian examines the privacy implications of targeted advertising, suggesting, “Big Data and cloud computing have given targeted advertising new potency—an unbridled ability to digest millions of snippets of information gleaned daily as consumers go about their lives.” The report highlights the rules in Australia, where “digital media firms follow a code of conduct administered by the Australian Communications and Media Authority,” but cautions, “The public might seem accepting of targeted advertising and data collection, albeit grudgingly, but there are occasions where schemes fall apart. (Registration may be required to access this story.)
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