Sydney Airport putting Big Data to use in predicting traveller flows around such airport “chokepoints” as customs and security, The Australian reports. “We handle an AFL grand final crowd every day,” said Sydney Airport’s Mark Tyler, explaining, “That’s up to 100,000 people per day … What we can predict is that customers on certain airline carriers like certain products and they park at certain airports. Sounds really basic, but proving it wasn’t.” Sifting through the data has given the airport the ability to “tweak its product offerings around valet parking and launch the Blue Emu budget car park,” the report states. (Registration may be required to access this story.)
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