MarTech Advisor reports an Ensighten survey of 200 marketing, security, information technology and corporate professionals showed staggering inconsistencies with concerns regarding data breaches versus action to prevention. Nearly 90% of respondents said the recent increase in breaches concerns them, and 98% would like to bolster security to avoid data exposures. However, only 34.5% have put their fears to rest by implementing safeguards for customer data. The lack of action toward bulking up data protection stems from insufficient funding, as 79% of respondents said their organization is given less than $500,000 annually to address security needs.
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