A survey by Wunderman Thompson Data found 58% of U.S. respondents are concerned about the privacy and security of their personal information, MediaPost reports. It’s the second-most worrisome issue for consumers, the survey found, behind health care. Of the 1,500 respondents, 85% agreed “it’s difficult to know just what to do to protect your personal information and data these days,” 82% said they should do more to protect their personal data, and 64% said they worry about the security and privacy of their data but have “given up trying to control it.” Further, data protection regulations and legislation are not registering with consumers.
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