GFK has released its Survey on Data Privacy and Trust, in which it interviewed 1,000 Americans in an effort to understand the way they perceive and manage their personal data and how this differs by generation. The survey found 59 percent say their level of concern for their data has risen in the past 12 months, and two-thirds of respondents from older generations say the government isn’t doing enough to protect their data. “Overall, almost 80 percent of respondents feel that there should be more regulations, preventing organizations from repurposing personal data to third parties,” the report states.
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