Almost half of the respondents to a Big Brother Watch survey reported they believe “the use of personal data by corporations is harmful,” Information Age reports. A total of 48 percent of UK respondents indicated “consumers are being harmed by big companies gathering large amounts of personal data for internal use,” while 18 percent “believe that the use of personal data can enhance consumer experiences,” the report states. A survey by Infosys, meanwhile, found that 91 percent of UK respondents “will readily share their personal data with a doctor, compared to 74 percent who will share with their bank and 69 percent with a retailer.”
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