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Daily Dashboard | Successful marketing solutions for navigating Apple's 'App Tracking Transparency' Related reading: Legal analysis of Iowa's new privacy law



Experimentation will be pivotal for marketers to succeed in navigating Apple’s “App Tracking Transparency," VMG Catalyst Partner Jeff Truong said in an interview with Forbes. Truong said enhancements in user privacy at Apple have increased customer acquisition costs. For Apple’s EU General Data Protection Regulation privacy upgrades, he said marketers found success by “leaning into channels that enable them to own their data collection initiatives by gathering first-party data to personalize and enrich the customer journey.” 
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