Research from consumer data management technology company SRAX shows 51% of smart-device users are skeptical the California Consumer Privacy Act has increased their privacy and general protections against devices spying on them, MarTech Series reports. The study also found 56% of respondents support regulating and penalizing advertisers for the information they hold on users. "The goal of the CCPA was to (rein) in the power that companies like Facebook have over consumers," SRAX Chief Operating Officer and BIGtoken Co-Founder Kristoffer Nelson said. "However, it will hurt small and midsize companies and actually empower the large, data consuming companies it was meant to regulate."
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