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Daily Dashboard | Study: Smaller ad trackers struggle post-GDPR Related reading: Tech talk: Deidentification versus anonymization




A study conducted by Cliqz and Ghostery found the EU General Data Protection Regulation has not affected all ad trackers equally, MediaPost reports. Of the 2,000 European companies analyzed for the survey, smaller ad companies lost between 18 to 31 percent of their reach since the GDPR went into effect. Larger companies have fared better since May 25. Facebook only lost 7 percent of its reach post-GDPR, while Google’s reach increased by 1 percent. The study determined Facebook, Google and other large companies have been able to dedicate more resources to GDPR compliance compared to smaller firms.
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