A study from the Center for Digital Democracy and the School of Communication at American University states the growing wearable device market raises a number of privacy concerns, PCWorld reports. Wearable manufacturers collect large amounts of personal data and share the information with other companies. The study finds existing privacy laws do not normally apply to wearable manufacturers, and the “weak and fragmented” U.S. health privacy regulatory system does not give consumers proper privacy safeguards. “Many of these devices are already being integrated into a growing Big Data digital health and marketing ecosystem, which is focused on gathering and monetizing personal and health data in order to influence consumer behavior,” the study says.
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