The Digital Advertising Alliance of Canada conducted a study to determine Canadian citizens’ awareness of the AdChoices program, The Globe and Mail reports. Only 38 percent of the 1,000 Canadians surveyed recognized the AdChoices symbol inside the corner of an online ad giving users information about their targeted ads and allowing users to opt-out of targeting. The results fall in line with other countries. Portugal had 40 percent awareness, Britain 28 percent, and the U.S. 32 percent. The DAAC is working to promote more information about AdChoices. Half of the respondents viewed targeted advertising more favorably after learning more about the AdChoices program.
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