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Daily Dashboard | Study: Most cookie-management platforms do not adhere to GDPR Related reading: California bill on universal opt-out mechanisms introduced




A study conducted by researchers at the Massachusetts Institute of Technology, University College London and Aarhus University found the majority of cookie-consent tools do not adhere to the EU General Data Protection Regulation, TechCrunch reports. The study, titled "Dark Patterns after the GDPR," gathered its data by scraping the top 10,000 websites in the U.K. to learn how the most popular CMPs on the market operate. The researchers found only 11.8% of CMPs "meet the minimal requirements that we set based on European law." The study defined those standards as "if it has no optional boxes pre-ticked, if rejection is as easy as acceptance, and if consent is explicit."
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