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Daily Dashboard | Study: Majority of Facebook users unaware of data algorithms for targeted ads Related reading: Notes from the IAPP, April 3, 2020

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A survey conducted by the Pew Research Center found the majority of Facebook users do not know the platform uses algorithms to collect their information for targeted ads. Of the 963 U.S. Facebook users polled, 74 percent said they were unaware Facebook tracked a list of their interests and traits for their “Your ad preferences” page. When asked how they felt about the ad preferences page, 51 percent said they were not comfortable with the practice. While 59 percent of users said the findings on the ad preference page were accurate, 27 percent said the listings were not a proper representation of their interests.
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