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A survey conducted by Morar Consulting and commissioned by Mailjet looked at the ePrivacy Regulation’s impact on email use, MediaPost reports. The study, titled “Marketers Plan to Shift to New Marketing Channels Post ePrivacy,” asked 400 marketers to gauge the impact the ePrivacy Regulation will have on their efforts. Of the respondents, 77 percent said they will likely use email more as a response to the regulation, while 85 percent said they know the difference between the ePrivacy Regulation and the EU General Data Protection Regulation. When asked about traffic, 91 percent believes the pop-up rule in the regulation will cause a decrease in global web traffic, but 57 percent believes the drop will only be 10 percent or less.
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