A recent ForgeRock survey suggests U.K. consumers share a growing concern for how widely their personal information has been shared and how it may be used by businesses, Computer Weekly reports. The survey of 2,000 U.K. consumers found that 63 percent believed organizations holding their data should be responsible for protecting it, and 58 percent said they would cut ties with an organization if it was discovered to have shared their personal information without consent. Furthermore, the survey found that 64 percent of those surveyed had either never heard of the EU General Data Protection Regulation or knew nothing about it. Eve Maler, vice president of innovation and emerging technology in ForgeRock’s office of the CTO, said, “Organisations need to take notice of these concerns and focus on building trust and brand loyalty by giving consumers greater visibility and control over how their data is being collected, managed and shared.”
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