A KPMG survey found that one-fifth respondents said they would stop shopping with a company after a data breach, regardless of how it handled the data loss post-breach, Fedscoop reports. One-third of the surveyed added that they would avoid shopping there for at least three months after the breach, the report states. Regardless, only 55 percent of surveyed organizations said they had invested in upgraded cybersecurity in the past year. "Make no mistake, there is a lot at stake here for retailers,” said KPMG’s Mark Larson. “Consumers are clearly demanding that their information be protected and they're going to let their wallets do the talking.”
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