A study conducted by the Chartered Institute of Marketing found 92 percent of the 2,500 consumers surveyed did not understand how companies used their data, BBC News reports. Of those participants, 57 percent did not trust companies to responsibly handle their data, while 51 percent claimed they had been contacted by an organization after their data had been misused. After compiling their findings, the CIM said personal data policies should be clearer and simpler on websites. The study also found only 16 percent of respondents take the time to read terms and conditions and privacy policies.
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