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Daily Dashboard | Studies show consumers express privacy concerns, but actions say otherwise Related reading: A data processing addendum for the CCPA?


While consumers have said they are concerned about their privacy, studies have shown they have not taken steps to help themselves, Axios reports. A PricewaterhouseCoopers study found 92% of consumers said they should have control over their data, and 71% said they would no longer conduct business with an organization that shared their information without consent. However, an IBM survey found only 45% updated their privacy settings after a data breach, and 16% no longer interacted with a compromised organization. "People say they're worried, but they don't vote with their fingers, so to speak," said PwC Cybersecurity and Privacy Principal Jay Cline, CIPP/US. Meanwhile, an Integris Software study found 79% of companies support a federal U.S. privacy law, but only 23% are ready for the California Consumer Privacy Act, and 36% are compliant with the EU General Data Protection Regulation. Editor's Note: The IAPP is hosting a web conference with Integris Software April 4 titled "Data Privacy Management Benchmarks."
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