In response to pressure from U.S. lawmakers who demanded to know how Strava will protect users’ privacy, the company announced it is updating the process behind the app’s fitness-tracking heat map, Reuters reports. Strava CEO James Quarles said the updated heat map will only allow registered users to access street-level details, show areas that are used by several users, refresh maps monthly to account for updated personal preferences, and remove data marked private. Quarles stressed that since the data is shared voluntarily, the company did not expect sensitive data to be shared. He said, “Our use is really explicit,” adding, “You’re recording your activity in its location for the express purpose of analyzing it or sharing it and to do so publicly.”
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