A handful of stores are utilizing embedded-sensor technology to analyze customers' moods and shopping preferences, The Associated Press reports. Some of the cameras, with lenses no bigger than a penny, are unnoticeable to customers and, as a result, have raised privacy concerns over how they are incorporated into stores. While some say the technology will help customers by providing targeted discounts and advertising, others argue the anonymous data still poses a privacy threat and can be used in an intrusive way. World Privacy Forum Executive Director Pam Dixon called the adoption of the technology “creepy” and added, “We shouldn’t be gathering the emotional state of anyone.”
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