Researchers at Max Planck Institute for Software Systems have proposed a novel way to collect Big Data, Forbes reports. Their startup, Aircloak, aims to allow for the collection of Big Data without also collecting “little data” about consumers’ lives. Aircloak currently has “no direct rivals,” its cofounder Sebastian Probst Eide said, because most of the leaders in that industry still treat privacy as a “necessary chore” rather than as fundamental to the product’s design. The product uses “cryptographic proof” to indicate to users that it’s completely transparent. “If we were to introduce a backdoor, or if the NSA came along and forced us to do that, it would be visible. People will be able to see it in the code,” Eide said.
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