Given what they called a lack of regulations to protect consumers against potential harms as a result of increasingly pervasive and surreptitious online tracking, college buddies Chandler Givens and Ryan Flach decided to do something about it themselves. Seeing the kinds of concerns consumers have around companies doing things that, if not unlawful, felt wrong to them, Givens saw an opportunity in their combined skillset; Givens is a privacy lawyer and Flach a software engineer. Now they’ve launched TrackOFF, software designed to put power back in consumers’ hands by letting them combat digital tracking from their own computers. In this exclusive for The Privacy Advisor, Angelique Carson, CIPP/US, discusses last week’s launch.
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