Digiday reports professionals involved in the advertising technology space expect the California Privacy Protection Agency to more aggressively enforce against adtech's practices under Executive Director Ashkan Soltani. Digiday referred back to prior comments Soltani made to the outlet regarding intolerance for user-tracking and identifiers. Perkins Coie Partner Dominique Shelton Leipzig, CIPP/US, noted Soltani's appointment "heralds granular attention on the adtech ecosystem." Editor's note: Leipzig discussed Soltani's appointment with the IAPP's Joe Duball, and she is moderating a keynote panel on California privacy law at the IAPP's Privacy. Security. Risk. 2021 in San Diego, Oct. 21-22.
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