In a feature for Forbes, ACLU and Facebook veteran Tim Sparapani outlines a “Consumer Data Compact” for the Digital Age. The “fundamental question” of the time, he writes, could be, “Are businesses returning at least as much, if not more, value to their customers from using their data than the businesses obtain from that data? Answering this question can allow both businesses and regulators to evaluate the privacy impact of products and services.” He continues, “When businesses are able to answer this question in the affirmative, they have aligned their interests with those of consumers. The FTC and state regulators should work to align its policy and enforcement work to incentivize companies to make just such an analysis.”
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