Sonos has purchased Snips, a Paris-based artificial intelligence voice platform that provides “private-by-design” technology, for approximately $37.5 million, The Verge reports. Sonos, which already offers Amazon Alexa and Google Assistant voice assistants on its speakers, will “be enhancing customer choice, ease of use and control, and privacy as we continue to differentiate the end-to-end Sonos experience,” Sonos CEO Patrick Spence said. Snips’ technology allows for voice processing on the device, a news release announcing the sale said, stating, “This localized processing maximizes accuracy, efficiency and privacy while minimizing footprint and cloud dependency.”
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