Researchers at security firm UpGuard found more than 12,000 prominent social media influencers were exposed last month by a marketing company that connects online stars with top brands looking for product reviews and endorsements, Gizmodo reports. Few of the online stars, who are predominantly made up of young women, use their real names. A database owned by the marketing firm, Octoly, was left publicly accessible, exposing the influencers' true identities, street addresses, phone numbers and email addresses. UpGuard CEO Mike Baukes said, "Octoly's inability to secure this data for weeks after being notified by UpGuard, despite repeated follow-up communication and instruction on how to do so, is an unfortunate illustration of how not to respond to news of a data exposure."
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