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Daily Dashboard | Smart TVs are sharing location data and usage with advertisers, studies find Related reading: A view from Brussels: Behavioral advertising is an unstoppable current

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Two independent research studies have found that smart TVs are sharing user data with companies like Netflix, Google and Facebook even when the devices are not in use, the Financial Times reports. In the first study, researchers at Northeastern University and Imperial College London discovered smart TVs and devices, including Samsung, LG, Roku and Amazon’s FireTV, send out data such as location and IP addresses to Netflix "whether or not the user had a Netflix account." In the second study, researchers at Princeton University found some apps sent specific user identifiers to third parties and Google.
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