The Digital Advertising Alliance has announced Johnson & Johnson Consumer and PVH have been brought into compliance with its best practices for digital ad privacy, MarTech Series reports. The actions at Johnson & Johnson follow a DAA review of the Neutrogena website initiated by a consumer complaint. DAA received a complaint against PVH, which owns clothing lines, including Tommy Hilfiger, for ad targeting. Johnson & Johnson has committed to implementing DAA’s Self-Regulatory Principles and will add "'enhanced' notice of its data collection practices to the Neutrogena website," the report states. PVH committed to compliance with the DAA principles for all its websites.
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