Silicon Republic reports that it’s likely EU users have noticed an increase in the number of cookie notices they’re presented with while surfing the web—the result of a change in Google’s user-consent policy. The policy “requires website publishers who use Google cookies to obtain their European site visitors’ consent before dropping and reading cookies,” the report states. The change reflects EU regulators’ increasing focus on U.S. companies that serve EU customers. Sites, including ad publishers using Google services as a platform, have until September 30 to comply. Google has released a website to help guide companies implement changes.
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