In a post for CMSWire, AvePoint's Dana Simberkoff, CIPP/US, discusses the changing role of chief privacy officers as organizations increasingly rely on data-driven technology. This "rather insidious factor ... creeping into our increasingly interconnected world" potentially puts CPOs in a position to consider the ethical implications of personal data use. "While book recommendations may be benign, on the other end of the spectrum is where organizations are influencing our very ideas and understanding of facts. The suggestive power of social media platforms and seemingly endless stream of targeted online advertising and political commentary flooding our inboxes may soon shape our ability to think independently," she writes. CPOs "must help their organizations navigate a world where individuals face a paradox with personal privacy" and "ensure their organizations work to establish trust with their customers who share their information every day." 
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