Following ongoing backlash from privacy advocates, Sidewalk Labs has confirmed it will not sell advertisers the personal data collected from its Sidewalk Toronto smart-city project, Reuters reports. Sidewalk, a subsidiary of Alphabet, showed its new pledge to data privacy in its master plan for Sidewalk Toronto that was released Monday. In addition to refraining from selling personal data, Sidewalk CEO Dan Doctoroff said his company will not disclose personal information to third parties without explicit consent. The project has been scrutinized for its use of sensors, which critics believe opens the door for improper data collection and heightened surveillance.
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