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Daily Dashboard | Shoe company violates DAA's Self-Regulatory Principles Related reading: CPPA board charts course for CPRA rulemaking



The Online Interest-Based Advertising Accountability Program found sneaker retailer Finish Line was in violation of the Digital Advertising Alliance’s Self-Regulatory Principles, MediaPost reports. The Better Business Bureau’s accountability program revealed Finish Line allowed a third party to collect geolocation data from users of its app without informing them it would be used for targeted advertising. Finish Line also failed to provide an “enhanced” notice on both its website and mobile app about its data-collection practices, links to an industry-developed opt-out page, and the names of the ad tech companies gathering data from their site.
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