DPAs seek EDPB position on 'pay or OK' advertising model

Data protection authorities from Netherlands, Norway and the state of Hamburg, Germany, are requesting the European Data Protection Board to take a formal position on the so-called "pay or OK" targeted advertising model. Under Meta's new structure, EU users would either have to allow targeted advertising or pay to opt-out. In November 2023, the EDPB issued a binding decision banning Meta's targeted advertising practices. Editor's note: The IAPP will host a LinkedIn Live examining the practical considerations of advertising technology 8 Feb.