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Daily Dashboard | DPAs seek EDPB position on 'pay or OK' advertising model Related reading: Australian officials commit to Privacy Act 'overhaul'

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Data protection authorities from Netherlands, Norway and the state of Hamburg, Germany, are requesting the European Data Protection Board to take a formal position on the so-called "pay or OK" targeted advertising model. Under Meta's new structure, EU users would either have to allow targeted advertising or pay to opt-out. In November 2023, the EDPB issued a binding decision banning Meta's targeted advertising practices. Editor's note: The IAPP will host a LinkedIn Live examining the practical considerations of advertising technology 8 Feb. 
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