Softpedia reports on a new service aimed at "helping online publishers counteract users that employ ad-blocking browser extensions when accessing their sites.” BlockBypass was developed by BlockIQ and responds to the proliferation and usage of ad-blocking extensions, which, according to one study, went up 41 percent in 2015 compared to the year prior. The trend led to a loss of $21.8 billion in ad revenue. The BlockBypass technology “would allow publishers to hide the location of the ad server from where the ad is being downloaded,” and will sit between the user and the ad server.
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