Ahead of this afternoon’s Senate Commerce Committee hearing on data brokers, Sen. Jay Rockefeller (D-WV) released the findings of his yearlong investigation into the industry, Broadcasting & Cable reports. In October 2012, Rockefeller launched the investigation and sought information from nine of the industry’s largest data brokers about what marketing data they collect and how it is used. The report is described as more of a summary of the state of the industry than a call for regulation. In a statement, Rockefeller said, “While there are laws on the books that protect the privacy of Americans’ health and financial information, they do not cover data brokers’ marketing activities—and I want to assure these data brokers that the oversight efforts this committee has started will continue.” Hogan Lovells examined the potential impact of the GAO’s report along similar lines on Monday.
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