Saying it raises “serious questions about privacy,” Sen. Chuck Schumer, D-N.Y., has called on the Federal Trade Commission to investigate Clear Channel Outdoor, a company that manufactures billboard-tracking technology, WGRZ reports. The RADAR technology uses mobile phone data to collect information for advertising. “Your personal cellphone should not become a James Bond-like gadget that’s used against you by some company,” adding, “You should have to give them permission to follow you when you drive or walk by a billboard.” Earlier this year, Sen. Al Franken, D-Minn., wrote a letter to the company with his privacy concerns. “RADAR uses only aggregated and anonymized information from privacy-compliant third-party data providers who have verified that they adhere to consumer-friendly business practices,” said Clear Channel Outdoor spokesman Jason King.
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