What Silicon Valley knows how to do best is collect user data without notifying the user it’s doing so, or for what purpose, and then sell it for profit. But it shouldn’t be that way, and it doesn’t have to be. That’s how Reputation.com’s Michael Fertik led off the IAPP’s first panel discussion at RSA Conference yesterday, offering a springboard for Jules Polonetsky, CIPP/US, Anne Toth and Stan Crosley, CIPP/US, CIPM, to talk about how brands can establish trust while they collect and use data in the post-Snowden era. Hint: IT and privacy professionals are going to have to work closely together. Angelique Carson, CIPP/US, fleshes out their solutions for The Privacy Advisor.
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