In an op-ed for The Wall Street Journal, Carnegie Mellon University’s CyLab Security and Privacy Institute Director Lorrie Faith Cranor, CIPT, said research suggests there is a better way than cookies to give consumers more control over their data online. She said researchers, organizations and privacy professionals are working on technology to make it easier for online users to decide how they want to be tracked, like “personal privacy assistants” that would ask consumers questions upfront about the use of their data and then communicate their decisions to websites and applications.
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