Adweek reports researchers from BritePool and Annenberg Research have revealed new insights into third-party data sales under the provisions of the California Consumer Privacy Act. An initial poll of 1,004 respondents revealed 87% of people would opt out of having their personal information sold to third parties. However, a similar survey put out a few weeks later produced different results after adding an option to receive rewards or benefits for opting in to third-party data sales. The percentage of opt-outs dropped to 61% in the second survey, while 21% selected the rewards option. (Registration may be required to access this story.)
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