Forbes reports on a study finding digital health companies are sharing their users’ personal data with Facebook to better refine targeted advertising. The study followed users active in an online cancer support community using applications from five companies. Researchers found third-party ad trackers utilized by the companies followed the users online and were used to directly market to them. Doing so violated the privacy notices of three of the apps, per the study.
If you want to comment on this post, you need to login.